Czy Apple poradzi sobie z nowymi pomysłami bez Steve'a Jobsa?

Czy Apple poradzi sobie z nowymi pomysłami bez Steve'a Jobsa?

23 Oct 2018

Apple is one of the most famous, valuable and revolutionary companies in recent years. And although the multinational corporation based in Cupertino boasts a reputation as the most innovative company in the world *, the facts change a very different picture. This is because when you think about it, Apple didn't really invent anything. On the contrary, they rediscover almost everything.

Let's consider a personal computer. Contrary to popular belief, the inventor was not as originally claimed Apple co-founder Tim Wozniak. It was thanks to Eddie Roberts, who invented the Altair computer in 1974. Instead, Mr. Tim Woźniak developed his own unique version of a personal computer and sold it with the help of his friend Steve Jobs. This idea was born by the reinvention master himself, Steve Jobs. Although many of his "followers" have the impression that Mr. Jobs invented new products, those who have followed Apple's work in the Silicon Valley technical community since the early seventies know better.

Another example of this phenomenon could be seen in 1981, when IBM entered the market with the original IBM PC. IBM, a technology giant known at the time, was in direct competition with the Apple 2. Steve Jobs did what any serial "reinventor" would do ... it introduced a new computer that was even "better" than IBM. He called him the Mac. The symbolic Mac was the first to introduce a graphical user interface and mouse for home personal computers. But even the mouse itself was not an Apple invention. It has been implemented by Xerox. But, of course, this has again been changed and improved by Mr. Jobs.

Jobs left Apple and then returned to the company in 1997. Then he returned again to help Apple do what he - or rather Jobs - does best ... to reinvent. Let's consider an MP3 player. It was not an Apple invention. But it was reinvented by Apple with the introduction of the iPod. Then came the smartphone. This product was also not invented by Apple, but it certainly has been rediscovered in the form of the iPhone, which we all know and love - or hate. It didn't end there. Tablets have been in commercial circulation for twenty years before Apple unveiled the iPad, one of the best game-changing consumer devices in history.
 
Steve Jobs knew how to refurbish products. Since Steve Jobs died in 2011, Apple hasn't really made so many new discoveries. If you think about it, most of their products are simply upgraded versions of existing products (e.g., iPhone 6, 6S, 7, X, etc.).
 
Apple's ability to invent an existing product will be tested with products such as HomePod. Put simply, HomePod is the new version of Alexa, Amazon. This Tim Cook device is an intelligent speaker with advanced technology. It provides Siri intelligence and wireless access to the Apple Music library with a speaker no more than 7 inches high. Even Apple admits it is a revival, and vice president of world marketing Philip Schiller explained: "Apple reinvented portable music with the iPod, and now HomePod will discover how we can enjoy music wirelessly in our homes" **.
 
Will Apple, under the direction of Tim Cook, continue the legacy of Steve Jobs to discover each new technical product? The expected premiere of HomePod should give us some tip and answer. If HomePod fails, this could be the beginning of the end for the Apple kingdom.
 
Of course, for those who trade Apple shares in the form of CFDs (Contracts for Differences), any price change - up or down - can be an opportunity to trade. What's more, investors trading CFD shares can benefit from leverage, increasing risk, but also by increasing their investment strength.

 

* https://www.forbes.com/sites/louiscolumbus/2018/01/20/apple-leads-bcgs-2018-list-of-the-most-innovative-companies/#1c55ecca5a94
** https: // www .apple.com / l / newsroom / 2017/06 / homepod-reinvents-music-in-the-home /

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